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WhatsApp finally gets ready to start making money

WhatsApp finally gets ready to start making money

WhatsApp is expanding its Business API that let companies communicate with their customers on the platform. They can now programmatically send users information like shipping confirmations and boarding passes, offer real-time customer support, and accept inquiries via a click-to-chat button on their site (similar to how Facebook’s Messenger plugin works).
That puts WhatsApp in a great position to grow its brand: it stands to earn money from businesses that are slow to respond to customers, and those fees also incentivize businesses to improve their support channels.
Plus, users may prefer WhatsApp over other modes of communicating with companies, like waiting on the phone to be connected to a sales rep, sending an email, or filling out a support request form on their site that doesn’t accommodate certain kinds of questions or requests.
It’ll be interesting to see how it continues to grow its business, and whether it’ll eventually go the way of China’s WeChat to become a one-stop shop for a wide range of services.

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